Seed round: ₹2–5 Cr to build India's trusted astrology super-app.
An 18–24 month runway to take Astrodarbaar from launch to 2,00,000 downloads and breakeven economics.
Why this, why now.
Large, proven demand
India's astrology & spiritual services ecosystem is sized at ~$15B (management estimate) and already monetises offline every day.
Trust is the unlock
Verification, certified remedies and service proof directly attack the reason digital conversion stays low.
Four margin-rich streams
Consultations 45%, remedies 30%, pooja 35%, subscriptions 70% gross margin — asset-light by design.
Efficient acquisition
Creator and influencer-led growth plus a Kundli→Consult→Remedy→Pooja funnel keeps blended CAC low.
₹2–5 Cr · 18–24 months.
Early-stage capital to move from a built platform to a live, growing marketplace: acquire the first 2,00,000 users, onboard verified experts and prove unit economics.
Use of funds
Weighted to acquisition and product — where early traction is won.
Four streams, one blended margin near 40%.
Blended contribution margin works out to ~40% of revenue (60% COGS covers expert payouts, product sourcing and payment fees).
| Stream | Unit | Typical ticket | Gross margin | Share of revenue (plan) |
|---|---|---|---|---|
| Consultation marketplace | Per minute | ₹30 / min | 45% | 60% |
| Remedy commerce | Per order | ₹2,500 AOV | 30% | 25% |
| Pooja booking | Per booking | ₹3,500 | 35% | 15% |
| Subscription reports | Per year | ₹999 | 70% | upside |
Stress-test the assumptions yourself.
Move the sliders — the defaults mirror our base plan (2,00,000 downloads, 5% paying, ₹3,500 ARPU, ₹65 CAC, 40% margin).
LTV = ARPU × margin × 3 years. CAC per paying user = CAC per download ÷ conversion — the conservative way to count it. Illustrative; not a forecast.
Management revenue plan, 2026–2035.
Base-case targets from our 10-year model. Mix: consultations 60%, e-commerce 25%, pooja 15%. Revenue in ₹ crore.
These are management targets built on assumptions (5% paid conversion, ₹65 CAC, 40% contribution margin) that will change with real data. They are not guarantees. Revenue ≠ GMV: our ₹1,000 Cr+ GMV vision for 2035 is gross transaction value including expert and partner payouts.
What could go wrong — and what we do about it.
Pre-revenue execution risk
The platform is built but not yet at scale. The round is staged against milestones: commerce live → expert panel → 2,00,000 downloads.
Trust & regulatory sensitivity
Astrology is belief-based. We forbid result/cure claims in code, disclose clearly, and keep records for disputes.
Acquisition cost creep
We lean on creators and referrals rather than paid ads, and track CAC per paying user from day one.
Supply quality
Multi-level astrologer verification and ratings; remedies carry authenticity proof and origin data.
Request investor access.
Share a few details and we will send the investor deck and open the data room.
Available on request
- Investor deck & detailed 10-year financial model
- Live product & admin walkthrough
- Architecture and security overview
- Go-to-market plan and creator pipeline
- Corporate, GST and compliance documents
Investor questions.
What stage is the company at?
Pre-launch. The product stack (web storefront, app, admin, payments, shipping, compliance guardrails) is built; the commerce launch is planned for Navratri 2026, followed by the expert marketplace.
Is the full financial model available?
Yes — the detailed 10-year model, scenarios and assumptions are shared in the data room after a short conversation.
How is revenue different from GMV?
Revenue is what Vedavarta recognises (commissions, product margin, subscriptions). GMV counts the full value transacted, including expert and partner payouts.
Who builds the technology?
Founder-led product with Daksh Infosoft (14+ years of delivery) as the engineering partner.
What are the key milestones for this round?
Commerce live; 50+ verified experts; 2,00,000 cumulative downloads in 2027; positive unit economics and breakeven in FY 2028.